20 Minuten

“Bringt Gesprächsstoff / Vous allez en parler / Fa parlare / Something to talk about” are the slogans of 20 Minuten / 20 minutes / 20 minuti and they perfectly embody the concept behind this daily newspaper. Launched in 1999 for a young, urban target group with strong purchasing power in the Zurich region, 20 Minuten has developed into the most-read newspaper in the German-speaking part of Switzerland (D-CH) in the past 14 years.

The papers distributed in Zurich, Bern, Basel, Lucerne and St. Gallen reach over 1,540,000 people every day. The success story continued on 8 March 2006 with the launch of 20 minutes in the western French-speaking part of Switzerland (W-CH) with a daily readership today of 540,000. On 14 September 2011, 20 minuti enjoyed a successful start in Ticino with an initial print run of 36,000 copies and can identify just three years 89,000 daily readers. With a strong presence in the three most important parts of the country, the 20 Minuten media group has developed into the primary and only national daily newspaper in Switzerland. By advertising in 20 Minuten, you can profit directly from the resulting usage and coverage advantages, as well as from the attractive advertising environment, which the versatile information and entertainment sections of the newspaper offer. However, 20 Minuten / 20 minutes / 20 minuti is more than just a commuter newspaper.

Together with 20 Minuten Friday, the web centres,, www.20minuti/ and as well as various cross-media forms of advertising, this name stands for a cross-media communication platform that provides a multi-channel method of reaching target groups. Innovative, Switzerland-wide and with the latest communication solutions, the 20 Minuten media association ensures that your messages hit home with a young, urban target group.


* Quelle: MACH Basic 2014-2



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Your contacts

German-speaking part of Switzerland:
20 Minuten AG

Werdstrasse 21
8021 Zürich
Tel. +41 (0)44 248 66 20
Fax. +41 (0)44 248 66 21

French-speaking part of Switzerland:
20 minutes SA

Avenue de la Gare 33
Case postale 1170
1001 Lausanne
Tel. +41 (0)21 621 87 87
Fax. +41 (0)21 621 87 88

20 minuti Ticino SA

Via vergiò 8
6932 Breganzona
Tel. +41 (0)91 985 70 36
Fax. +41 (0)44 985 70 39

GTC on-line


1. Applicability/contracting partners. These on-line advertising conditions (referred to below as “on-line advertising conditions”) regulate the contractual relationship between the advertiser and 20 Minuten AG (referred to below as the “publisher”) for insertion orders relating to the publisher’s website (unless otherwise agreed in writing). An “insertion order” is a request by the advertiser to place one or more advertisements on the publisher’s website. The regulations specifying the rights and obligations of the parties, the advertising spaces available and the procedure, content, price and processing of insertion orders in relation to insertion orders for the publisher’s various websites – which are published by the publisher on-line or communicated to the advertiser in some other appropriate way (e.g. by e-mail or in writing) – constitute an integral contractual component of these on-line advertising conditions. In particular, the scale of charges for the website that has been booked constitutes an integral component of the contract.

2. The placing, amending and cancelling of insertion orders must all be carried out in writing; under the terms of these on-line advertising conditions, a fax or e-mail to the sales department satisfies this requirement for written confirmation. Unless otherwise agreed in individual arrangements, a contract only comes into force when a written proposal to agree a contract has been made by the advertiser, the signed order form and the text for the order have been sent, and the insertion order has subsequently been accepted by the publisher with written confirmation of the order.
Until the advertisement has been finally accepted, the advertiser can amend or cancel an insertion order with no cost implications. They may postpone the placing of the advertisement, subject to available capacity. The terms and prices for the new placement will be those in force and published on the publisher’s website at the time of placement. The publisher accepts no liability for errors in the transmission of insertion orders, amendments or cancellations.

3. Minimum booking volume. Any minimum booking volumes that apply to the placing of insertion orders are specified in the scale of charges.

4. Special requests regarding placement are accepted with no obligation. The publisher reserves the right to postpone an insertion order for technical reasons without consulting the advertiser. 4.1. A supplement is charged for any special positioning requirements not regulated by the scale of charges. These specifications only become binding once they have been agreed and confirmed in advance. 4.2. If, for technical publishing reasons, it is not possible to actually implement a confirmed placement, then the advertiser will, wherever possible, be notified in advance.
4.3. If an advertisement is not published, or is positioned in a different place or on a different date, or delivered late due to technical problems, the advertiser has no right to claim any kind of compensation.
4.4. Exclusive rights cannot be granted.

5. Publication of advertising material. The publisher reserves the right to request changes to the advertising material at any time or to refuse or cancel advertising material or insertion orders without giving a reason.
5.1. On-line services (esp. Internet). The advertiser permits the publisher to supply the advertisement to their own or third-party on-line services, or to publish it in other ways or edit it for that purpose, until the instruction is revoked. The publisher undertakes to comply with legal data protection requirements but cannot completely guarantee the confidentiality, integrity, authenticity and availability of personal data. The advertiser should be aware that personal data may also be downloadable in countries which do not have data protection requirements like those of Switzerland. The advertiser agrees that the advertising material that is supplied by the publisher to on-line services or published in other ways is not freely available to third parties. The advertiser expressly prohibits the taking over of advertising material for on-line services by third parties without the consent of the publisher, and transfers to the publisher the right to use appropriate resources to prohibit any kind of sale or editing of that advertising material.

6. Political advertising that is obviously intended to shape or influence public opinion in advance of votes or elections must appear sufficiently far in advance of the polling day that the opposition also has the opportunity to place advertisements before the date of the vote or election. In other respects, the publisher’s guidelines apply.

7. The publication of editorial material cannot be made a condition for placing an advertisement.

8. Responsibility for the advertising material. The advertiser is responsible for all use of the service via his or her account, including any use by third parties. The advertiser is responsible for the content of the advertising material. He or she undertakes to comply with the relevant legal conditions, guidelines and union rules for the industry and not to infringe the rights of any third parties, and indemnifies, as far as is legally possible, the publisher and their agents and auxiliaries against any claims by third parties. If the publisher is taken to court, the advertiser is obliged to appear in court once they have been notified as a third party. The advertiser is in any case obliged to bear the cost of all court or out-of-court expenses which may be incurred in connection with claims by third parties or official procedures.

9. Right of reply. Requests for the right of reply in relation to advertisements will, as far as possible, be handled by the publisher in consultation with the advertiser. If the publisher is taken to court, the advertiser is obliged to appear in court once they have been notified as a third party. The advertiser is in any case obliged to bear the cost of all court or out-of-court expenses which may be incurred in connection with the right of reply.

10. Design specifications can be taken into account as far as is technically feasible. Advertising material must be clearly identifiable as such for readers and distinguishable from editorial material in its design and font. The publisher reserves the right to add further identification in the form of a heading saying “Advertisement”, “Publicity” or “Advertorial”. The logo or name of the publisher, and products or websites belonging to the publisher, may only be used in the advertising material with written permission from the publisher.

11. Advertising material must be delivered by the deadline stated in the scale of charges at the latest, otherwise it cannot be placed on-line on time.

12. Faults, errors, shortcomings/warranty/liability on the part of the publisher. The publisher will endeavor to reproduce the advertising material to the highest possible customary technical standards and to correct faults, errors or shortcomings as quickly as possible. The advertiser is aware that the technology does not allow the system to be available at all times or for material always to be reproduced without errors. The publisher cannot guarantee system availability or the absence of errors, shortcomings or faults. The publisher does not accept any liability except in cases of gross negligence or intent. No liability can be accepted for the publisher’s auxiliaries in general. Where liability is accepted, it is limited to direct losses and at most to refunding the sum paid by the advertiser for the insertion order in question, or to the granting of a corresponding sum of credit for placing advertising material. In particular, no liability is accepted if shortcomings: are insignificant, i.e. do not significantly affect the purpose or the advertising impact of the material; are caused by breakdowns in the communication network (e.g. failure of the cabling or power supply); are caused by the use of inappropriate software/hardware by the reader (e.g. browser); or are the result of a computer or software failure due to system breakdown or a power outage at a third party or the publisher’s. If an outage is caused by the advertising server and continues for a significant period (more than 10% of the booked time), in the case of a definite time-limited booking, the publisher will attempt to provide the missing media exposure at a later date, or to extend the insertion time for the advert, where this is in the interests of the advertiser. If the outage of the advertising server has no effect on the number of advertising impressions, i.e. the number is still reached, then no extension or alternative will be made available. If it is not possible to provide the missing media exposure within the time that was originally booked for insertion, or the extended period, then the advertiser is no longer obliged to pay for the media exposure which was not provided during that period or the average value of the exposure which was not provided. In this case, also, no further claims can be made. In particular, no liability can be accepted for advertising material which does not appear perfectly as a result of inadequate or inappropriate publication specifications (too fine a grid, too fine lines, too small font etc.) or because of discrepancies caused by technical aspects of the publication process (e.g. color discrepancies). The same applies to publication specifications where the publisher complains about the quality but, despite this intervention, fault-free material was not provided.
The editor and publisher use the new German orthography. Advertorials edited by the publisher will be published according to the new guidelines unless the customer expressly wishes otherwise. The publisher accepts no responsibility for translation errors occurring where the specifications were provided in another language.

13. Notification of shortcomings. The advertiser must check the advertising material as soon as it is first put on-line and report any shortcomings immediately. The period for notification of shortcomings begins, in the case of obvious defects, when the advertising material which needs to be checked for shortcomings goes on-line, and continues until 20% of the booked media exposure has been delivered. If the advertiser fails to report shortcomings immediately, then the order is regarded as having been fulfilled satisfactorily. Any complaints about invoicing must be made within 10 days of the date of invoice.

14. The cost of advertising is calculated on the basis of a scale of charges. Where measurements are made, for example of “page impressions”, the publisher’s measurements and figures are definitive.

15. Discounts: Discounts are given in accordance with the scale of charges.

16. Replies to advertisements offering a confidential reply service will only be forwarded if they refer directly to the content of the advertisement in question. Replies submitted for the purpose of recommendation or publicity, and anonymous and mass replies cannot be forwarded. The publisher reserves the right to open letters and e-mails on a random basis to check for such replies. The publisher emphasizes the importance of not enclosing original certificates or other irreplaceable papers. If the originals of documents or photographs are not returned to applicants, and then if legal action is taken by an applicant and they appear before a court or investigative authority, the publisher could be obliged to disclose the identity of the advertiser offering the confidential reply service if they are interviewed as a witness. The publisher cannot accept responsibility for returning documents. To forward replies in formats larger than C5, the appropriate postage must be enclosed.

17. Terms of payment. Unless otherwise agreed, invoices must be paid within 30 days with no deductions. Any unauthorized deductions will be reclaimed.
17.1. In the event of late payment, a reminder fee of CHF 10 will be charged, plus 6% interest for late payment. Discounts and agency commissions will no longer be paid in the event of prosecution, agreements reached with creditors or bankruptcy. Any agency commission already paid out will be reclaimed. Furthermore, 5% of the amount of the claim (min. CHF 50, max. CHF 300) will be charged for inconvenience.
17.2. The publisher reserves the right to carry out a credit check on advertisers at any time.
17.3. Place of jurisdiction and applicable law. This contract is governed by Swiss material law. The place of jurisdiction is Zurich.

18. Amendments to the advertising conditions; changes to the scale of charges. The publisher is entitled to change these on-line advertising conditions, the scale of charges and any other regulations at any time. Any amended advertising conditions, regulations and scales of charges come into effect for all advertisers simultaneously and will also be applied to current insertion orders. However, in the event of price changes, the advertiser has the right to withdraw from the contract within two weeks of receiving written notification of the new prices. In such a case, he is only entitled to a refund for the media exposure which has not yet been provided at the time in question, and to the discount based on the media exposure that was provided, according to the scale of discounts. The publisher reserves the right to alter at any time the advertising spaces that are made available for booking, or to remove advertising spaces completely or in part from the service. If advertising space which has already been booked is significantly altered or removed by the publisher during the intended insertion period, the advertiser will receive credit for the media exposure not yet provided when the new situation comes into force, and this can be used directly to book the amended, or other, advertising space on the same website.

19. The advertiser’s Terms and Conditions of Business do not apply. Any General Conditions of Business (referred to as “GCB”) used by the advertiser do not apply even if the advertiser refers to their own GCB and the publisher fails expressly to object to or exclude the advertiser’s GCB (each time).

20. Early cancellation of the contract. If an advertising body ceases to appear during the period of the contract, the publisher may withdraw from the contract with no obligation to pay compensation. Early cancellation of the contract does not exempt the advertiser from paying for the advertising material that has been published. No subsequent discounts can be applied, but credit can be offered if a higher level of discount has been achieved by the time the contract is cancelled.

All prices are subject to 8% VAT.

These advertising conditions have been in force since 01.01.2010.

I. Contract between 20 Minuten and users of the 20 Minuten website

1. The 20 Minuten website is made available on condition that the user complies with the following general contractual terms, unchanged in any way.

2. By using the 20 Minuten website, the user is declaring their acceptance of these terms and conditions.

3. The 20 Minuten website offers certain services that are subject to special terms and conditions of use in addition to these legal requirements. These are indicated on the page on which the service is offered. Where such special terms and conditions of use contradict any of the provisions included in this contract, then these special terms and conditions take precedence.

4. By registering in the Web Centre, the user gives 20 Minuten the right to send him or her a monthly newsletter addressed to the registered e-mail address. The Newsletter can be cancelled at any time.

II. Use of the 20 Minuten website

1. The 20 Minuten website may only be used for personal purposes.

2. Use of the 20 Minuten website for commercial purposes is strictly prohibited. In particular, the user is not authorized to copy, distribute, publish, present, alter, offer for sale or hire, sell or license any information, images, software, products or services that are made available on the 20 Minuten website, or to create, broadcast or sell any work derived from them.

3. However, such use for commercial purposes may be permitted with written consent from 20 Minuten and in return for remuneration.

4. The user confirms to 20 Minuten that, by using the 20 Minuten website, he or she will not infringe either Swiss law or these general contractual conditions.

III. Links to the websites of third parties

1. The 20 Minuten website may use links to refer to websites operated and maintained by third parties. 20 Minuten may monitor the page to which the link refers but not the whole website and is therefore only responsible for the content on that page and not for that on the associated website.

2. Any user of the 20 Minuten website is obliged to report to 20 Minuten any content on a linked website which is in breach of Swiss legislation or which he or she believes to be in breach of it.

IV. Use of the news or communication services provided on the 20 Minuten website

1. News or communication services on the 20 Minuten website include, in particular, chatrooms, forums, newsgroups, communities or other services enabling interaction between 20 Minuten as the provider of the website and the user. Such services are referred to below as a forum or forums.

2. The user expressly agrees only to express an opinion on a forum in relation to material presented by 20 Minuten. Such opinions are the user’s private opinions and do not reflect any commercial interests.

3. The user must be aware that any information disclosed by him or her on a forum is made public and consequently is no longer private in nature. For that reason, 20 Minuten advises users not to disclose any personal data on a forum.

4. The user expressly agrees to comply with the requirements of Swiss legislation when using a forum, in particular not to infringe the rights of third parties, not to upload or download defamatory, racist or pornographic material and not to distribute files containing viruses.

5. 20 Minuten reserves the right to use information from users that is distributed on forums, without stating its reasons, and expressly to delete, alter, shorten or publish it.

6. 20 Minuten reserves the right to prevent users from accessing forums, without stating its reasons.

7. The material placed on forums by users is not checked by 20 Minuten, nor does it reflect the opinion of 20 Minuten. Consequently, 20 Minuten accepts no responsibility for any material communicated by users.

8. The user is obliged to report to 20 Minuten any users of forums on the 20 Minuten website who are distributing material that is in breach of Swiss legislation or whom he or she believes to be distributing such material.

V. Data protection statement

1. Data protection
We comply with data protection legislation and endeavor to take care when handling the personal data of Internet users. In our collection and use of personal data, the following principles apply:

2. Personal data
Personal data means all details relating to an identified or identifiable person. That includes information such as name, address, telephone number, e-mail address. The term applies both to individuals and to legal entities for which data is being processed.

3. Obtaining personal data
Data about individuals is only collected where it is required in order to perform a service which is offered, or when users place an order, participate in competitions or take up special offers specific to individuals. Normally this data consists of name, address, e-mail address, username and password. Individuals have the option of providing further details. Individuals are informed in advance of the reason why the data is being collected. Personal data which requires special protection is not collected.

4. Use of personal data
The personal data collected by us is normally only used to perform the services that are specified by the user. If we intend to use the data in a different way, for example to draw the user’s attention to other features, products or services, the user can prevent the use of their data for purposes other than the originally requested service. We do not pass personal data on to third parties, but do not in all cases process the data ourselves, sometimes purchasing this service from our outsourcing partners.

5. Tracking data
To improve our service, we collect so-called tracking data which provides information about the surfing patterns of our users. This tracking data, as collected for example by Netmetrix and Google Analytics, does not allow individual users to be traced, so no individuals can be identified from this data.

6. The use and purpose of cookies
We use cookies to optimize our website and to count page views. The cookies are completely anonymised and contain no data about you as an individual. Cookies are also used to enable us to show you content and advertising material that corresponds to your interests, for the following purposes:
- to be able to fade in content and advertising material that corresponds to your interests
- to create anonymous user groups based on areas of interest (clusters)
- for statistical evaluation, so that we can align our services more closely with our users’ interests.

7. What kind of data do we collect?
When you visit our pages, cookies are used to see what you are interested in, for example:
- the type of articles (e.g. which categories of domestic news)
- frequency of use (number of pages opened up in a day)

8. Opt-out
If you do not agree to this, or require further information, you can choose not to have your interests saved and used.
Please click here.

9. Deletion of personal data
Any user has the right to request that the data collected about them in the database is deleted.

10. Right to be informed and to make corrections
Anyone about whom personal data is collected has the right to ask to be told which data about them is being processed. Anyone can request that their data be corrected and/or that they are deleted from the address list.

11. Protection of personal data
The data that is collected is recorded in digital form. We take appropriate technical and organizational measures to ensure that personal data is protected from unauthorized processing.

12. Misuse of data
In the case of misuse or the suspicion of behavior which could be subject to a penalty, we are entitled to analyze the data and forward it to the relevant official authorities on request, where we are legally obliged to do so. If we notice that a user is making use of someone else’s personal data, that user will be barred from using the services.

VI. Copyright and trademark law

1. All information that can be accessed via the 20 Minuten website is protected by copyright. Its use for commercial purposes is regulated in Section II. 2.

2. 20 Minuten is a registered trademark.

VII. No liability on the part of 20 Minuten

1. 20 Minuten accepts no liability in connection with its website, and particularly in relation to losses or consequential losses occurring by chance.

2. In particular, 20 Minuten accepts no liability for any information available on the website that contains errors, or is out of date, incorrect or incomplete, or for any information published on forums as described in Section IV or for information on other websites connected to the 20 Minuten website via links. The user consults the 20 Minuten website at their own risk.

3. In particular, 20 Minuten accepts no liability for defective hardware, software or services or for non-functioning links.

4. The user must accept the website and these legal conditions, and does not have the right to contest them; if he or she is dissatisfied, the only option is to stop using the website.

VIII. Competitions

1. 20 Minuten will not enter into any correspondence about competitions.

2. The winners will be automatically notified by the publishers.

3. If, in the case of on-line competitions, ratings, duels, quizzes etc. there is clear evidence of manipulation, the publishers and editors reserve the right to disqualify the participants in question and/or adjust the number of points to ensure fair competition or to bring a competition to an end prematurely.

IX. Reader-reporter contributions

1. Payment for pictures printed in the newspaper: Reader-reporters who submit pictures which are printed in the national edition of the 20 Minuten newspaper will be paid a fee of 100 Swiss francs. If the pictures are printed on the regional pages of the 20 Minuten newspaper (20 Minuten St. Gallen, 20 Minuten Zurich, etc.), the reader-reporter will receive 50 francs. If 20 Minuten publishes extracts from a video that is sent in (screen shots), the same fee arrangements apply.

2. Restrictions on the fee arrangements: The fee arrangements apply only to pictures that are published in connection with a current news story or an event of significant general interest. No payment is made for pictures sent to us in connection with competitions or special appeals to users. There is no payment for pictures that are printed in connection with choosing the reader-reporter of the month or reader-reporter of the year to be the candidate for 20 Minuten.
Contributions published on do not attract any payment.

3. Secondary use: 20 Minuten has the right to sell on images and videos. The originator receives half of any proceeds. By submitting material, you are declaring that you are in possession of all rights to the image, video or sound document.

X. Place of jurisdiction and applicable law

1. This contract is governed solely by Swiss law.

2. The place of jurisdiction is Zurich.

XI. Changes and additions to this contract

1. If one or more provisions of this contract are or become ineffective or invalid, or if there prove to be loopholes in this contract, this does not affect the legal validity of the remaining provisions of the contract.

2. The ineffective or invalid provisions should be interpreted or replaced in the way that comes closest to the originally intended commercial purpose. The same applies to loopholes in the contract.

3. 20 Minuten is entitled to change the legal terms on which this website is offered at any time.

GTC print


1. Scope of application. The conditions for advertisements shall apply to contractual agreements between the Advertiser and 20 Minuten AG (“Publisher”) for advertisement orders, unless otherwise agreed in writing.

2. Orders for, amendments to and suspensions of advertisements must be in writing, however under the terms of these Conditions for Advertisements, a fax or e-mail to the sales division shall meet the written form requirement. Unless otherwise explicitly stipulated to the contrary, the contract shall come into effect only upon the Advertiser’s written offer to conclude a contract on the basis of sending a signed order form, the desired advertisement, and the Publisher’s acceptance of the advertisement order by written order confirmation. Amendments to and suspensions of advertisements may be made free of charge up until the deadline for acceptance of advertisement orders. Any expenses incurred for print material that has already been processed shall be invoiced. The reproductions and lithographies created by the print centre shall remain the property of the latter. The Publisher shall not be liable for any errors in the transmission of the advertisement orders, amendments and suspensions.

3. Edition and placement wishes shall be accepted in a non-binding manner. The Publisher reserves the right to change the placement location of advertisements on technical grounds, without consulting the Advertiser.

3.1. Placement instructions which are not subject to the standard rates shall be charged an extra fee. They shall be binding only after prior agreement and confirmation.

3.2. If a confirmed placement cannot be upheld due to technical publishing reasons, the Advertiser shall be informed in advance thereof, wherever possible.

3.3. The non-publication of an advertisement, placement of an advertisement in a different location or in a different edition and any delay in delivery due to technical problems, shall not give rise to any compensation claims.

3.4. It is not possible to enter into a non-competition clause.

4. Publication of advertisements/inserts. The Publisher reserves the right at all times to request changes to the contents of the advertisements/inserts or to refuse or suspend advertisements/inserts without being required to state the grounds for doing so.

4.1. Online services (particularly Internet). The Advertiser authorises the Publisher until cancellation, to feed the advertisements into its own or third-party online services or to publish them by other means and to process them for such purposes. The Publisher undertakes to comply with data protection provisions, however it cannot comprehensively guarantee the confidentiality, integrity, authenticity and availability of personal data. The Advertiser is informed that personal data is also downloadable in countries which do not have the same data protection laws as Switzerland. The Advertiser agrees that the advertisements which the Publisher prints, feeds into online services or otherwise publishes, shall not be freely available to third parties. The Advertiser particularly prohibits the uploading, by third parties, of advertisements onto online services without the consent of the Publisher and assigns to the Publisher the right to take the appropriate action to prohibit any form of sale and processing of such advertisements.

5. Political advertisements, which clearly are intended to contribute to or influence public opinion in the run up to elections or ballots, must appear as early as possible before the date of the vote so as to provide opponents with the possibility to place advertisements beforehand. The Publisher’s guidelines shall also apply.

6. Publications of editorial content cannot be tied to the placing of advertisements.

7. Liability. The Advertiser is liable for the content of advertisements. It shall have the obligation to comply with the relevant statutory provisions, guidelines and federation rules and regulations of the sector, and shall release from all liability and hold harmless, to the extent legally possible, the Publisher, its organs and auxiliaries from any third-party claims. If the Publisher becomes the subject of court proceedings, the Advertiser shall have the obligation to join the lawsuit after receiving notice thereof. The Advertiser shall in any event be required to bear any judicial or non-judicial costs in connection with third-party claims or actions by the authorities.

8. Right of reply. Requests for a right of reply to advertisements shall be handled by the Publisher in consultation, to the greatest extent possible, with the Advertiser or the PR broker. If the Publisher becomes the subject of legal proceedings, the Advertiser shall have the obligation to join the lawsuit after receiving notice thereof. The Advertiser shall in any event be required to bear any judicial or non-judicial costs in connection with a request for the right to reply.

9. Provisions on layout may be accepted to the extent technically possible. Advertisements must be clearly recognisable as such by readers and clearly distinct from editorial content in terms of layout and font. The Publisher reserves the right to further demarcate advertisements by means of the designations “advertisement”, “classified” or “infomercial”. The logo or the name of the newspaper may only be used with the Publisher’s written consent; in the case of non-compliance herewith, the Publisher reserves the right to reject orders.

10. Print proofs are only prepared subject to explicit request and insofar as the text and/or graphics for material for print is provided to the Publisher at the latest 1 working day before the publishing deadline. The publication of advertisements shall, as a rule, take place on the prescribed dates, even if print proofs are still outstanding. In the event that a complete print-quality format is used no print proofs are provided.

11. Failures, errors, technical print defects/warranty/liability of the Publisher. The Publisher endeavours to ensure the best possible publication of advertisements under the current technical standards. The Advertiser is informed that current technology does not enable uninterrupted availability of the systems and fault-free publication. The Publisher does not provide any warranties with regard to the availability or freedom from any failure, errors or defect of the publication. Except in cases of gross negligence and wilful harm, the Publisher shall not be liable. The Publisher shall have no liability in respect of any auxiliaries. Liability is further limited to direct damages and to a refund corresponding to the amount paid by the Advertiser for the advertisement concerned or the granting of a corresponding credit-entry for an advertisement order.
There is no warranty for advertisements which are published with defects due to faulty or inappropriate material for print (too fine grids, too fine lines, too fine font, etc), and for deviations from the colour scheme or for changes in placement resulting from the technical specifications of the print process. The same applies to material for print, the quality of which has been queried by the Publisher but which, despite such query, has not been replaced by fault-free material. In the case of vivid colours, there is an appropriate tolerance margin in the colour scheme.

12. Print errors, which do not significantly affect the meaning of the advertisement or the purposes thereof, shall not give rise to a reduction in price. Likewise, no compensation shall be paid for deviations from typographical specifications or missing codes on the insert coupons.

12.1. The currently valid grammar and syntax is used by the editors and Publisher. Advertisements received by telephone, without any express request from the client, shall be published according to the valid guidelines.

12.2. There is no liability for errors in translation of foreign-language submissions.

12.3. Defective publications, which do significantly affect the meaning of the advertisement or the purposes thereof, give rise to an exemption from payment of the corresponding advertisement placement costs or shall be compensated by the granting of placement space. Any further claims shall be excluded.

13. Notice of defects. The Advertiser must immediately check the published advertisement after the initial publication and immediately provide notice of any defects. If the Advertiser fails to immediately provide notice of any defects, performance of the order shall be deemed to have been approved.

14. Complaints concerning invoicing are only accepted within 10 day of receipt of the invoice. Complaints due to colour bleeds must be made within 3 days of release.

15. The calculation of advertisements is carried out in principle on a line-by-line basis. Where even a millimetre of a line is used it shall be fully computed. The term “necessary height” is understood to mean, not the minimal border, but a space which is adapted to the subject. In the event that a complete print-quality format is used, 2 mm shall generally be added to the “print height”.

16. Rebate arrangements (standard franc discounts/repeat orders) shall be valid for one year and one company. For advertisements of the same client, which appear under different names or for the account of different companies, separate rebate agreements are to be concluded (subsidiaries, etc.). Legally independent companies must perform separate standard franc discounts, when they belong to the same umbrella organisation (holding). As regards agreements with a group of companies, the rules of the Swiss Press Association (Verbandes Schweizer Presse/VSW) shall be binding. The rebate granted for repeat orders shall only be granted in the event of a simultaneous order (without changes in size).

16.1. The term of the standard franc discounts and repeat orders shall commence no later than the date of the first advertisement. They shall generally run for 12 months. If a contract beginns until the 15th of a given month, it shall run until the end of the month before the current month of the next year, from the 16th to the end of the closing month of the following year. Rebate agreements with JUP-I clients shall always end with the calendar year.

16.2.Rebate calculations. If the agreed volume is exceeded, there shall be a retroactive right to a corresponding rebate in accordance with the applicable rate; in the event of a reduced order, a reversal is made in respect of the excess rebate taken. The unused quota cannot be rolled over to the following closing year. The same process shall apply also in the case of a repeat order.

16.3. In the event of gross discount contracts, rebates, commissions or JUP are credited after the expiry of the rebate agreement.

16.4. Collective advertisements are subject to specific rebate agreements.

17. Supply of specimen copies. Upon request, a specimen copy can be provided (usually full page) free of charge. Additional copies are invoiced.

18. Offers for anonymous advertisements are only forwarded if they relate directly to the content of the advertisement concerned. Send-ins for promotional or advertisement purposes, anonymous and mass offers are excluded from retransmission. To ascertain the existence of such offers, the Publisher reserves the right to carry out spot checks of incoming letters and emails. If original documents and photographs are not returned to the interested parties, in the case of a candidate making a complaint, the court or investigating magistrate could require the Publisher to disclose the identity of a coded buyer in a witness hearing. The Publisher has no responsibility in respect of returning documents to sender. In the case of offers that exceed C5 format, the corresponding postal stamp must be enclosed.

19. Payment terms. Insofar as there is no agreement to the contrary, invoices must be paid within 30 days without any reduction for rebates. Unjustified reductions for rebates will be claimed back.

19.1. In the case of late payment, a reminder charge of CHF 10 and 6% default interest shall be invoiced. In the event of debt enforcement proceedings, a stay of bankruptcy or actual bankruptcy, all rebates and broker commissions shall cease. Broker commissions already paid out shall be reclaimed. In addition, 5 % of the claimed amount (at least CHF 50, max CHF 300) will be charged for time spent and expenses incurred.

19.2. The Publisher reserves the right to verify at any time the creditworthiness of Advertisers and PR brokers.

19.3. Jurisdiction and applicable law. This agreement is governed by the substantive laws of Switzerland. The courts of Zurich shall have jurisdiction.

20. Amendments to the Conditions for Advertisements; changes in rates. The Publisher is entitled to change these Conditions for Advertisements, the rates and any other general rules at any time. The amended Conditions for Advertisements, general rules and rates shall take effect simultaneously in respect of all Advertisers and shall also apply to current orders. The Advertiser has the right however to terminate the agreement within 2 weeks of receiving written notice of the new rates. In such case, the Advertiser shall only be entitled to the rebate corresponding to the effectively earned quota according to the rebate scale.

21. Early termination of agreement. If an advertising medium ceases publication during the term of the agreement, the Publisher may terminate the agreement without compensation. Early termination of the agreement shall not release the Advertiser from payment of published advertisements. There will be no rebate adjustment charges, however, payments shall be made, insofar, at the time of termination of the agreement, a higher level of rebate entitlement was attained.

All prices are exclusive of 8% VAT.

These conditions for advertisements shall take effect from 01.01.2010.